In the landscape of Italian industry, 3DRap S.r.l. emerges as a beacon of innovation and creativity in digital manufacturing. Founded in 2016 by a group of visionaries young individuals, the company quickly secured a prominent position in Industry 4.0, setting standards with its unique approach to production while prioritizing sustainability.
Corporate Identity
The distinctive claim of 3DRap “Creates what does not yet exist” reflects the very essence of the brand. It is a company that goes beyond the bounds of tradition, crafting futuristic solutions and unique articles. This claim is not just a motto but a commitment to constantly explore new horizons in digital manufacturing.
History and Founders
The origin of 3DRap dates back to 2016 when four young talents — Beniamino Izzo, Domenico Orsi, Antonio De Stefano, and Davide Cervone — joined forces. All under 30 years old and initially students, they transformed a shared vision into entrepreneurial reality. Their dedication and passion turned 3DRap into a success story, from students to leaders in Industry 4.0. Later, to further strengthen the team, the fifth partner, Giovanni Di Grezia, joined, contributing significantly to the company’s IT infrastructure.
Core Activities
3DRap excels in digital manufacturing, with a primary focus on producing items designed and manufactured through 3D printing. The self-configuring production line not only allows for a wide range of products but positions the company as a pioneer in rapid prototyping and personalized production.
Brand Families
3DRap Sim Racing: “Enjoy the Best Feeling”
The Sim Racing brand brings the experience of virtual car racing to new heights. The claim “Enjoy the Best Feeling” invites enthusiasts to immerse themselves in the emotions of motor racing. What sets 3DRap Sim Racing apart is the distribution of its products in over 100 countries worldwide, bringing the unique driving “feeling” to every corner of the globe.
Special Recognition from Microsoft
A prestigious acknowledgment comes from Microsoft, which, since 2022, incorporates official support for 3DRap’s Hand Controller in its Forza Motorsport racing title. This device is designed for disabled sim drivers who cannot use their legs for accelerator and brake. Worn on the hand with an ergonomic rubber band, the Hand Controller allows acceleration and braking with the thumb, making the driving experience accessible to all players.
3DRap Factory: “Your Needs, Our Solutions”
Targeting the B2B sector, 3DRap Factory positions itself as the ideal solution for companies seeking rapid prototyping and custom production. The approach “Your Needs, Our Solutions” reflects 3DRap’s commitment to providing personalized responses to business needs.
3DRap Factory and its Clients
3DRap Factory has solidified its position in the industry, serving prominent clients such as the University of Salerno, the University of Naples Federico II, Desmon S.p.A., Towers Automotive S.p.A., Capaldo S.p.A. These partnerships testify to the trust placed in 3DRap’s ability to provide advanced and customized solutions in the field of prototyping and serial production.
The products and services offered by 3DRap Factory are designed to meet the specific needs of companies, helping to reduce fixed costs and waiting times for plastic and rubber components. The speed in prototyping and production without the need for molds represents a significant advantage for partner companies.
3DRap Scaler RC: “Ready to RACE!”
Taking an extreme approach, 3DRap Scaler RC not only offers top-notch performance but also durability and customization. Competition frames and innovative materials define this brand, taking scaler RC competition to new levels.
Awards and Media Appearances
Over the years, 3DRap has received numerous prestigious awards, consolidating its reputation for excellence in Industry 4.0. Awards include:
- Innovation 4.0 Award 2019: Recognition for innovative excellence in digital manufacturing.
- Lamark Award (Young Entrepreneurs Group of Confindustria, Aster, Smau): A prestigious award conferred for commitment and innovation.
- Best Practices Award from Confindustria Salerno: Another recognition for best practices in the industrial sector.
- WeStart Challenge: Victory in this competition underscores 3DRap’s ability to stand out in the entrepreneurial ecosystem.
- StartUp Evolution “Pinuccio Lamura” Award from DFL Group: An award celebrating evolutionary paths and innovation in the startup sector.
- “Irpinia C’è – Business Stories” Award from Irpinia7x: A tribute to companies contributing to the economic development of the region.
Consistent presence in RAI services, TGCom24, and articles in authoritative publications such as Repubblica, Start Franchising, the monthly AUTO, ANSA, Il Mattino, Corriere della Sera, Il Corsivo, and Il Faro di Roma attests to the relevance of 3DRap in the media landscape.
3DRap has actively participated in numerous fairs both in Italy and abroad, consolidating its presence in the international panorama of innovation and technology. Often, the company has been invited to participate in these fairs with a free exhibition space, a sign of the prestige and recognition obtained in the sector. Among the most important fairs in which 3DRap took part are various editions of SMAU in Naples, Milan, Berlin and London, Technology HUB in Milan, Maker Faire in Rome, ADAC SimRacing Expo in Dortmund. These events gave 3DRap the opportunity to showcase its philosophy to an international audience, thus contributing to the company’s growth and visibility globally.
A Philanthropic Commitment During Emergencies
3DRap has demonstrated an ongoing commitment to supporting philanthropic initiatives and helping during emergency situations. During the COVID-19 pandemic, the company quickly answered the call to assist in the fight against the virus. In collaboration with other organizations and hospitals, 3DRap has produced essential adapters and devices using 3D printing to convert diving masks into respirators for intensive care patients. These efforts have helped meet growing medical needs during the pandemic, demonstrating 3DRap’s flexibility and solidarity in the face of global challenges. In addition to the pandemic response, 3DRap has also donated safety equipment, such as face shields and syringe holders, to healthcare workers and hospitals, demonstrating an ongoing commitment to supporting the community and offering innovative solutions to address healthcare challenges. These initiatives reflect 3DRap’s people-centered approach and its commitment to making a difference in people’s lives through technology and solidarity.
The Team behind Success
The success of 3DRap is largely attributable to the talented team of founders. Each plays a key role:
- Beniamino Izzo (Project Manager): Cross-functional coordination of the company.
- Domenico Orsi (Additive Manufacturing Director): Administration of core business production.
- Antonio De Stefano (Mechanical Engineer and CAD Designer): Design and development of articles.
- Davide Cervone (Research and Development Engineer): Coordination of the experimental department.
- Giovanni Di Grezia (Information Technology Manager): Creation and management of IT infrastructures.
Headquarters and Location
3DRap S.r.l. is based in the province of Avellino, Campania, Italy, positioning itself in the heart of a region rich in history and culture, yet oriented toward the future of innovation.
Environmental Commitment
3DRap is committed to environmental sustainability through careful energy conservation in design and production aimed at the use of predominantly recyclable products. Aware that the world we live in is a resource to preserve, 3DRap carefully selects its partners, making it a truly green enterprise.
Renewable Energy
The entire production core of 3DRap is powered by a photovoltaic panel system. This source of renewable energy not only reduces the company’s environmental impact but also demonstrates its commitment to sustainable production.
Recyclable Material: PLA
Another significant step towards sustainability is the use of PLA (polylactic acid) as the main material for additive manufacturing. PLA is a biopolymer derived from agro-food industry waste and is completely recyclable. This material is produced by the Apulian company EUMAKERS, part of the Sregola Materie Plastiche group, a leader in Italy in the production of recyclable plastics. Furthermore, all waste material from FDM 3D printed production is sent to Smashing Plastic, a valid ally in the fight against environmental pollution and in the philosophy of reuse. Smashing Plastic, based in Florence, is a company active in the field of upcycling, which transforms waste into new materials and products, thus promoting circularity and reducing environmental impact. This collaboration reflects 3DRap’s commitment to reducing the environmental impact of its operations and promoting sustainable practices in the 3D printing industry.
Logo Architecture
The name 3DRap is a tribute to “rapid prototyping” and the ReprapWorld community. This term reflects the importance of speed in innovation and the community’s critical contribution to the growth of 3DRap. The first 3D printers developed in-house, with the support of the community, began the production process of the company’s products.
The logo of 3DRap, a visual artwork that embodies the identity and vision of the company, has an intriguing history rich in meaning.
At the core of the logo is an icon based on the Penrose triangle, an optical illusion conceived in 1950 by mathematicians Lionel and Roger Penrose. This complex figure, which appears to form a triangle but is actually an impossible construction, has been transformed and adapted to represent the innovative and futuristic nature of 3DRap. The Penrose triangle has been rotated counterclockwise by 30 degrees and all edges have been highlighted, creating a symbol that is fascinating and intriguing. The logo is the result of the work of Mario Marciano, co-founder of Grafistudio Associati and owner of Marciano&Partners.
The choice to use the Penrose triangle in the 3DRap logo is emblematic of the company’s vision, which is based on innovation, creativity, and the ability to push conventional limits. This complex symbol reflects 3DRap’s unique and distinctive approach in the digital manufacturing and advanced engineering sector.
Next to the icon, we find the name “3DRap” written in a modern and distinctive font called Earth Orbiter Blond. This font adds a touch of modernity and technology to the logo, reflecting the company’s cutting-edge approach. The letters are arranged with care and precision, ensuring optimal readability and a harmonious appearance.
The optical corrections applied to the logo have contributed to improving its overall aesthetics and readability. The space added between the icon and the typography, the elongation of the horizontal strokes of the number 3, and the increase in white space between the letters have made the logo more balanced and coherent.
Regarding colors, the logo uses a Pantone P 112-5c shade, which evokes pure cyan. This color, associated with technology and innovation, conveys a sense of freshness, modernity, and reliability. The use of cyan in the logo emphasizes 3DRap’s commitment to innovation and technological advancement.
Conclusion
3DRap S.r.l. is not just a digital manufacturing company; it is a story of innovation, dedication, and progress. Through its unique identity, founding story, and cutting-edge activities, 3DRap continues to shape the future of Industry 4.0, creating what does not yet exist and offering unique experiences in every corner of the world.
