To mark the company’s first anniversary, the team unveiled 3DRap’s new logo at Palazzo Italia in Berlin. A new look, a unique symbol that will make the company recognizable and give it an even stronger international presence.
The new logo is the result of the work of Mario Marciano, co-founder of Grafistudio Associati s.r.l.
A brief introduction that explains what Grafistudio is:
“Grafistudio Associati is an organization that has worked in marketing and corporate communications since 1981.
By applying strategies based on the search for new forms of expression, we address every need related to creating content for communication.
With the new digital paradigm, the need for content that is increasingly engaging, varied, creative and consistent has grown exponentially. To create it, at Grafistudio Associati we enjoy working as a team while respecting each person’s professional expertise. Our mission is to create good, effective communication that delivers answers and tangible results for clients in their target markets. Over the years, we have developed a distinctive company culture based on a set of shared ethical values.”
The Penrose Triangle Concept
As with most logos, it began with a concept. In this case, the Penrose triangle: an impossible object that can exist only as a two-dimensional representation and cannot be built in three-dimensional space, because its lines overlap in ways that rely on incompatible perspectives. It appears to be a solid made of three square prisms joined at three right angles to form a triangle. Recall that in Euclidean geometry, the interior angles of a triangle cannot add up to more than 180°, so it cannot have more than one right angle.
The impossible triangle aptly represents the challenge 3DRap takes on every day: finding ways to reproduce the most complex geometries with the help of 3D printing.
From Concept to Final Logo
Starting from this basis, several graphic changes were made. First, the figure was faded and rotated by 30 degrees. This produced a symbol commonly associated with reaching toward the future, looking ahead and never setting limits in the world of innovation.
Next, we decided to multiply the number of shapes by 3 and overlap them. This number is especially meaningful to us because it evokes several things: the 3 dimensions along the x, y and z axes that guide us whenever we design an object in 3D, and the 3 pillars on which our work is based: open source, upcycling and respect for the environment.
The result is a figure that is itself impossible to reproduce in reality, unique and recognizable. It is a look that felt like a perfect fit from the very beginning. We chose to unveil it in Berlin for a reason: with the hope that it will become increasingly familiar around the world.
We would like to take this opportunity to thank Grafistudio Associati once again for their wonderful work. We look forward to sharing more news soon about the projects we are working on.
